Essential SEO Strategies for Organic Traffic Growth
In today's fast-paced world, most people rely on Google to find businesses and information. However, most users don't scroll past...
SEO Copywriting - Optmisiting Organic Content
We create highly-valuable content that corresponds well with algorithmic requirements and Generative AI on Google, which then work better to push your website higher in the search engine results.
Share your knowledge about what your potential clients are looking for. Thanks to that, you will gain authority, and they will be more willing to use your services or buy your products. This is the main goal of well-designed, SEO-friendly content marketing.
Do you think that content marketing is not important in your business?
Then imagine a medium-sized manufacturing business owner looking to enhance their supply chain efficiency.
His journey most likely will begin with his own research, usually in Google. He will search: “What is the best inventory management software designed for medium businesses?” The results presented will be the more accurate, top-rated ones, reviewed for their benefits and features.
It is one application in particular that appeals to them, offering real-time tracking and integration. The potential customer follows this with an additional query to learn more.
They selected an extensive review article above-the-fold on the first-page search results from an established industry blog, which includes review of the features, customer testimonials and easy how-to’s for installation. Based on this written content, the owner feels well-prepared to make his decision.
Then the entrepreneur/owner decides whether this programme is worth using after having all the information he needs. He concludes that it will make managing stock easier and operating conditions better.
Now, the small manufacturing firm owner searches Google for “Where to Buy the Best Inventory Management Software for Small Manufacturers.” This search takes them right to the website of the software supplier who originally piqued their interest. After browsing the site, the owner starts a conversation with a consultant via the chat tool, and the sales process begins.
According to the Institute for Sales and Marketing Development, up to 30% of B2B buyers begin researching their difficulties or challenges on Google. This suggests that search results for certain terms have a considerable impact on following stages of the purchasing process, including the ultimate purchase decision.
This instance demonstrates the effectiveness of a well-planned B2B content marketing campaign. Unfortunately, copywriters frequently fail to successfully connect their content with the stages of the marketing funnel, resulting in pieces that have no impact on conversion rates. Businesses that understand and properly place information may better lead potential consumers through the buyer’s journey, from awareness to decision-making.
How do we create well-optimised and highly valuable organic content?
OptAI approaches it in three ways. We:
- Optimise present content so that it is more receptive to Google algorithms.
- Create instructive material by conducting interviews with certain experts in your industry who are knowledgeable about the niche you operate in.
- Create content that addresses the challenges that potential clients orbiting within the tunnel of your sector are already looking for answers to.
How do we work?
We begin by doing a more in-depth study of every piece of content on your website. This is a follow-up to our previously completed website assessment.
We start by reworking your content based on the articles with the greatest conversion rates.
Once the fundamentals are addressed and there is nothing on your website that works against you, we begin content production. Content development is an essential component of any SEO plan since it boosts your website’s authority and positions your company as an authority in the area.
Here, we develop long-term plans for your company's repositioning and enhancement that will increase organic traffic, responder trust, and, ultimately, revenue.
After some time has gone and new material has been added to the website, we generate a report demonstrating how the efforts made enhanced your website’s performance.
What is the expected time frame for content optimisation?
Key Outcomes of Our Optimisation and Copywriting Services and Their Benefits for Your Business
You increase the visibility of your page
We develop well-optimized content for your website to help your business rank better in Google's organic search results.
You create closer relationships with your potential clients
You can communicate with your audience and answer to their problems in real time.
You invest in effective content marketing
Every month, you will receive a thorough report on the effectiveness of your content marketing activities.
