The Story
SPW Solicitors, a Scotland-based law firm, sought to enhance its online presence and attract potential clients through organic search. Their goal was to create a digital destination where individuals in need of legal assistance could easily find and connect with them.
The OptAi SEO team developed a streamlined, effective website alongside a tailored SEO strategy. By leveraging our AI-driven tools, we identified key algorithmic requirements and implemented consistent content updates and website optimisations.
As a result, within just eight months, SPW Solicitors experienced a significant increase in engagement, receiving over 40 highly qualified leads per month—directly from individuals actively seeking their legal services.
This success highlights the power of AI-driven SEO in driving organic growth and connecting businesses with their ideal clients.
Our Results
Number of Website's Visitors & DR
Throughout their partnership with OptAi, SPW Solicitors has seen continuous growth in organic traffic. Our team has delivered two highly optimized articles per month, strategically designed to enhance their Domain Rating (DR) and improve rankings for key legal industry terms.
This ongoing content strategy has played a crucial role in strengthening their online authority, ensuring greater visibility and attracting more potential clients through organic search.
Changes in Positioning
In addition to optimizing SPW Solicitors’ overall online presence, we put a strong focus on local SEO, ensuring they could connect with clients specifically in Scotland and Edinburgh.
By consistently producing high-value content that answered key legal questions, we aligned their website with Google’s algorithmic requirements. As a result, Google started ranking specific subpages higher, making it easier for potential clients to find SPW Solicitors when searching for legal expertise in their area.
This targeted approach significantly increased their visibility, driving more relevant traffic and converting more local searches into real inquiries.
Ready to turn your website into a real business asset? Let’s talk.
FAQ
Do you specialise in legal industry copywriting?
While we’ve worked across different industries, we have a strong focus on the legal sector. Our team includes legal counsels who help us create accurate, insightful, and trustworthy content that boosts your online presence.
We know how important credibility is in law, so every piece we craft is designed to position you as an authority in your field. And don’t worry—you’ll always have the final say before anything goes live. It’s your business; we’re just here to help it grow faster! 😊
What makes your approach to SEO different from others?
Our approach combines data-driven insights with cutting-edge AI technologies, focusing on both short-term gains and long-term sustainability. We use customised strategies for every client, ensuring that we target the right audience with the right message, at the right time.
How do you measure the success of your SEO campaigns?
Success is measured through key performance indicators (KPIs) such as keyword rankings, organic traffic growth, conversion rates, and return on investment (ROI). We provide monthly detailed reports to track progress and ensure we’re aligned with your business objectives.
