The Story
GTL, a car leasing company in Poland, approached OptAi with a clear goal: to make their website profitable. After investing in development and maintenance, they needed to break even and start attracting clients through organic traffic.
They had valuable insights into what their target audience was searching for on Google. Using this data, our team at OptAi focused on producing highly targeted content around these key phrases. The goal was to rank within the top three search results—without relying on paid ads or sponsored content.
The results came fast. In just 4.5 months, GTL saw a dramatic shift in their website traffic. More importantly, this wasn’t just any traffic—it was high-intent visitors actively searching for car leasing solutions. This shift marked the turning point, allowing the company to turn their website into a real client acquisition tool.
Our Results
Change in Traffic Composiiton
Before working with OptAi, GTL Car Leasing’s website wasn’t attracting the right audience. As shown in the “Before SEO” chart, most visitors either searched for the company name directly or found the website while looking for competitors. This meant the site wasn’t bringing in new customers—it was only being visited by people who already knew about GTL or similar businesses.
OptAi changed that by implementing a strategic AI-powered SEO approach. We focused on targeting the exact search terms potential customers were using when looking for car leasing services. By optimizing content and aligning the website with real search intent, we made it easier for new clients to discover GTL organically.
The transformation was significant. In just a few months, total visits more than tripled, increasing from 1,526 to 4,759. More importantly, the way people found GTL changed—now, most traffic comes from keyword searches, meaning people are finding them naturally through Google rather than only through direct or competitor searches. This shift turned GTL’s website from an overlooked expense into a powerful customer acquisition tool.
AI-SEO at OptAi
What set OptAi apart was our AI-driven SEO approach. While traditional agencies struggle to keep up with ever-changing algorithms, we leverage AI to stay ahead—delivering faster, smarter, and more effective results.
Ready to turn your website into a real business asset? Let’s talk.
FAQ
Do you specialise in legal industry copywriting?
While we’ve worked across different industries, we have a strong focus on the legal sector. Our team includes legal counsels who help us create accurate, insightful, and trustworthy content that boosts your online presence.
We know how important credibility is in law, so every piece we craft is designed to position you as an authority in your field. And don’t worry—you’ll always have the final say before anything goes live. It’s your business; we’re just here to help it grow faster! 😊
What makes your approach to SEO different from others?
Our approach combines data-driven insights with cutting-edge AI technologies, focusing on both short-term gains and long-term sustainability. We use customised strategies for every client, ensuring that we target the right audience with the right message, at the right time.
How do you measure the success of your SEO campaigns?
Success is measured through key performance indicators (KPIs) such as keyword rankings, organic traffic growth, conversion rates, and return on investment (ROI). We provide monthly detailed reports to track progress and ensure we’re aligned with your business objectives.
