In today’s fast-paced world, most people rely on Google to find businesses and information. However, most users don’t scroll past the first page of results, making it crucial for companies to rank highly. If your business appears on the top page for specific keywords, your target clients will find you. Achieving this requires a strategic approach to SEO, but you can start with some simple, cost-free steps.

 In this article, we’ll outline a few effective strategies to help your website rank higher on Google. Implement these tips, and you’ll see an improvement in your search engine rankings without spending a dime.

Get More Links

Both internal and external links on your website are crucial for improving your Google ranking. There are two primary reasons for this significance. Firstly, internal links enhance Google’s ability to understand, read, and crawl your website more effectively. By providing clear pathways between your pages, you facilitate better navigation and indexing, which can improve your search visibility.

Secondly, external links, or off-page links, play a pivotal role in establishing your website’s authority and credibility from Google’s perspective. When reputable sites link to your content, it signals to Google that your website is a trusted source of information. This external validation can significantly boost your site’s positioning in search results, as Google favours sites that demonstrate authority and reliability.

In essence, a strategic combination of internal and external linking not only aids in seamless navigation and comprehensive indexing but also bolsters your website’s standing in the competitive landscape of search engine rankings. By thoughtfully incorporating both types of links, you can enhance your website’s overall SEO performance and secure a stronger presence on Google.

SEO interconnecting

Internal links

Internal links serve as pathways that connect various pages within your website, facilitating easier navigation for users and helping them discover additional relevant content. By establishing these connections, you enhance the user experience, guiding visitors seamlessly to the next steps they wish to take, thus keeping them engaged on your site for a longer period.

Moreover, internal linking plays a significant role in aiding Google’s crawling process, ensuring that all the pages on your website are discoverable. Pages lacking interlinking might be overlooked by Google’s crawlers, thereby missing out on potential indexing. By strategically placing internal links, you not only improve visibility but also help Google comprehend the relevance and context of your site’s content. 

For instance, if your website features several blog posts on niche  website optimisation interlinking these posts signals to Google that they collectively contribute to your expertise in that field. This can positively impact your site’s ranking for related search queries.

Internal links can be incorporated in various parts of your website, including blog posts, headings, menus, headers, and footers. However, it is crucial to ensure that the linked pages are contextually related and contribute meaningfully to the user’s journey. By doing so, you create a coherent and user-friendly structure that benefits both your visitors and search engine optimisation efforts.

External links

External links, in other words backlinks, are links in different websites that connect to your page. This strategy is called Off-Seo, as it is not directly what you can do with your page, but rather get your page connected externally. This is also highly important area of your search engine optimization strategy because they help prove your site’s authority to Google.

External links, or backlinks, help build your website’s authority. However, quantity is not more important that quality of those backlinks. Of course, your goal is to have as many backlinks as possible, but it is more important to focus on credibility of sites that refer to your page, as this can bring more impact than the raw number of backlinks. You must have links from authoritative sites, because Google can easily read through them and assess by itself if it is just a numbers game, or those backlinks and refers actually mirror the resourcefulness of your website.

Here’s how that works. Suppose you publish an excellent article detailing innovative techniques for optimising website speed. Various digital marketing agencies, a web development certification site, and several technology blogs link to it. Google recognises these sites as reputable and understands that they wouldn’t link to subpar content. As a result, Google places more trust in the article you posted and, by extension, in your entire website.

Link-building strategies, like promoting your content or getting listed in free directories, can help you get more backlinks. But it all starts with creating original, high-quality content people want to link to.

Improve Page Experience

Several of Google’s ranking factors revolve around people’s experience on your website. That’s why these page-experience improvements will help you rank higher on Google.

The Importance of Page Speed

Nowadays, people are really impatient – no one likes to wait for the website to load. According to some studies, more than 50% users will abandon the site if it doesn’t load within first three seconds! So it shouldn’t be surprising that page speed is one of Google’s ranking factor. Google’s Page Speed Insights makes it easy to see how fast your pages load. Just enter the website address and see what Google says. This is how can start optimising your website’s speed with actions: 
  • Reduce the size of your images
  • Eliminate unnecessary plugins

Optimize for Mobile

With 63% of Google searches now originating from mobile devices, it is imperative to have a mobile-friendly website to satisfy both Google and your visitors. The most effective method to achieve this is through responsive web design. A responsive website intelligently adjusts various elements such as page sizes, layouts, button types, and more to ensure optimal performance on mobile devices.

By implementing responsive web design, your website can seamlessly adapt to different screen sizes and orientations, providing an enhanced user experience for those accessing your site via smartphones or tablets. This not only improves user satisfaction but also aligns with Google’s preference for mobile-friendly sites, which can positively impact your search rankings.

Ensuring your website is mobile-responsive is not merely a technical enhancement but a strategic necessity in today’s digital landscape. It caters to the growing number of mobile users and meets the standards set by search engines, ultimately driving more traffic and engagement to your site.

Balance Ads and Popups

Most businesses require more from their websites than mere visits; they need visitors to register, download content, request demos, or make purchases. Pop-ups and on-page advertisements can be highly effective strategies for lead generation and conversion. 

However, Google emphasises that overwhelming visitors with ads can negatively impact your search ranking. Excessive advertisements degrade the user experience, leading to penalties from Google.

Remember those dreadful websites from the 1990s, cluttered with intrusive ads? To avoid this, it is advisable to limit pop-ups to one or two per page visit. Additionally, advertisements should not occupy more than 30% of any given page. It is also wise to steer clear of those irritating video ads that autoplay and follow users around the page.

By adhering to these guidelines, you can create a more pleasant user experience while maintaining your site’s integrity in Google’s search rankings. Striking the right balance between effective advertising and user-friendly design is crucial for achieving both high engagement and favourable search engine positioning.

Ensure Crucial Information is Above the Fold

A high bounce rate may indicate that visitors are not finding what they anticipated when they click on a web page. If you are confident that your content is helpful, trustworthy, and relevant, it may be necessary to adjust the layout to ensure the most important information is visible above the fold (the portion of the page that is viewable without scrolling).

Here are several strategies to highlight key content at the top of the page:

– Craft an engaging title

– Provide a brief synopsis

– Include a bulleted overview

– Write an irresistible hook in your introduction

These adjustments can help capture visitors’ attention immediately, encouraging them to stay and explore your content further.

Elevate Your Business's Google Ranking with These Cost-Free Strategies

Achieving visibility on search engines should be a top priority for every business. Given that most users do not venture beyond the first page of results, securing a high ranking is essential to attract their clicks.Fortunately, you don’t need extensive technical knowledge or a substantial budget to accomplish this. Simply adhere to these five steps:1. Select the appropriate keywords

2. Populate your site with high-quality content

3. Incorporate more links

4. Enhance the page experience



By following these guidelines, you can significantly improve your search engine ranking and increase your website’s visibility.